Surrounded by Great People

Today we had a half day workshop on brand identity. While I am always grateful to work at St. Luke's, it's times like these that remind me how lucky I am to be surrounded by smart, passionate, open-minded people who want our school to be the best it can be.

Not only did we have parents, faculty, alumni, and administrators at this meeting, we had two fabulous consultants, Jeff Wack and Carol Cheney, to help guide and focus the discussion. Jeff, a market research consultant, went through the results of some external market research he did for us, and Carol, a communications consultant, presented her initial thoughts on how a branding process works. Both have deep expertise in independent schools and have deep knowledge and love of their own fields. In that way, they fit right in with our culture and "feel" like St. Luke's.

While we have just started the process of strategic planning and branding, being charged by the amount of positive energy, new ideas, and enthusiasm to continue our work, I know we will be successful.